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Revised:
August 22
2012
This privacy policy applies to the Atlanta
Falcons Football Club website located at www.atlantafalcons.com and
officialfalconsgear.com (the “Website”). The purpose of this privacy
policy is to disclose to you what information we may collect, how we may
collect it, with whom we may share it, and certain other matters
related to such information, including the choices you have regarding
our collection of information and our use and disclosure to other
parties of information we may have collected from you.
The Website is operated by The Atlanta
Falcons Football Club, LLC.
The Atlanta Falcons
Football Club, LLC has been awarded TRUSTe's Privacy Seal signifying
that this privacy policy and practices have been reviewed by TRUSTe for
compliance with TRUSTe's program requirements including transparency,
accountability and choice regarding the collection and use of your
personal information. The TRUSTe program covers information collected
through this Web site, www.atlantafalcons.com. TRUSTe's mission, as an
independent third party, is to accelerate online trust among consumers
and organizations globally through its leading privacy trustmark and
innovative trust solutions. If you have questions or complaints
regarding our privacy policy or practices, please contact the Atlanta
Falcons at feedback@fans.atlantafalcons.com. If you are not satisfied with our
response you can contact TRUSTe by visiting their
site.
The Atlanta Falcons Football Club, LLC
complies with the U.S. – E.U. Safe Harbor Framework as set forth by
the U.S. Department of Commerce regarding the collection, use and
retention of personal data from the from European Union member
countries.
The Atlanta Falcons Football Club, LLC has certified that
it adheres to the Safe Harbor Privacy Principles of notice, choice,
onward transfer, security, data integrity, access, and enforcement. To
learn more about the Safe Harbor program, and to view The Atlanta
Falcons Football Club, LLC’s certification, please visit
http://www.export.gov/safeharbor/.
When this privacy policy uses the term
"personally identifiable information” or“personal information,”we mean
information that identifies a particular individual, such as your full
name, street address or email address. When other information, such as a
favorite team or player, is associated with personal information, it
also becomes personally identifiable information for the purposes of
this privacy policy.
Please read the information below to learn
more about our data collection policies and practices.
Types Of Information That May Be Collected
How Information May Be
CollectedHow We
Use The Information Collected
With Whom The
Information May Be Shared
Security
Chat Rooms, Forums, And Message Boards
Links To Other Websites
A Special Note For Parents Concerning Privacy
Notification Of Changes And Your Acceptance
Of The Privacy Policy
Correcting/Updating
Personal Information
Your California
Privacy Rights
Questions About
This Privacy Policy
TYPES OF INFORMATION THAT MAY BE COLLECTED
The following are
the types of information we may collect:
Information You Provide Us: In the
course of using the website, we may ask you to provide us with certain
information, including contact information, such as your name, address,
email address; unique identifiers, such as your Message Board User ID,
Message Board password; demographic information, such as your date of
birth, age, gender, education, household income, occupation, ticket
holder status, game attendance, marital status, or number of children;
financial information, such as your credit card number, annual income or
similar information.
Tell-A-Friend:
If you choose to use our referral service to tell a friend about our
site, we will ask you for your friend’s name and email address. We will
automatically send your friend a one-time email inviting him or her to
visit the site. The Atlanta Falcons does not store this information for
the sole purpose of sending this one-time email and tracking the success
of our referral program. Your friend may contact us at
feedback@fans.atlantafalcons.com to request that we remove this
information from our database.
Site Usage
Information: We may receive and store certain types of
internet usage information whenever you visit the Website, such as your
click-stream data and your IP address. See “IP Addresses and Click
Stream Data” section below.
Email Communications:
When you open emails from us, we may receive a
confirmation noting you opened the email, if your computer supports such
capabilities. We also may keep track of what emails we send you and
what emails you may be receiving from our subsidiaries and affiliates.
Additionally, we keep a record of what communications you have opted to
receive or not to receive.
HOW INFORMATION MAY BE COLLECTED
We may collect
information from you in several different areas on the Website,
including but not limited to those described below:
Registration:
You may be asked to complete a registration form and provide personally
identifiable information; you may also be asked to choose a user ID and
password in order to take advantage of certain features the Website may
choose to offer, such as newsletters or contests.
Participation in registration is voluntary
and you will have the opportunity to decide whether or not to disclose
information to the Website.
Newsletters and Website
Emails: We offer free newsletters to share information
with you about the Website, about us and our affiliates and
subsidiaries, or about our marketing partners and advertisers and
sponsors. You may receive a newsletter either by registering for a
particular newsletter or in conjunction with a special feature or
membership for which you have registered on the Website. Participation
is voluntary and you will have the opportunity to decide whether or not
to disclose information to the Website. You may also cancel your free
email subscription by following the instructions provided on the Website
or in the newsletter or email. You may also cancel your free email
subscription by sending an email to: feedback@fans.atlantafalcons.com.
Contests or Sweepstakes: We periodically
operate contests and sweepstakes through the Website that may require
registration or the submission of personal information. Participation is
voluntary and you will have the opportunity to decide whether or not to
disclose information to the Website. Your personally identifiable
information may be used to contact you for winner notification, prize
delivery confirmation or other related purposes, (see the rules of each
contest for details about how your personal information will be used).
We may also ask your permission to allow us to publicly post some of
your information on the Website, such as on a winner’s page, in the
event you win a contest or sweepstakes. Except as required by applicable
law, we will not post your information without your permission. In some
instances, a third party advertiser or sponsor may operate or host a
contest or sweepstakes on the Website, and collect your information. In
those cases, where we are not the operator or host of the contest or
sweepstakes, we do not collect your information and we have no control
over the information collected from you. Accordingly, we urge you to
review the advertiser’s or sponsor’s privacy policy applicable to the
contest or sweepstakes before participating.
Surveys or
Voting: From time-to-time we may request personally
identifiable information from you in conjunction with a survey or voting
poll. Participation is voluntary and you will have the opportunity to
decide whether or not to disclose information to the
Website.
Cookies: As with many Websites,
our Website uses a technology called “cookies.” A cookie is a unique,
random number that is stored in the browser on your computer. The cookie
doesn’t actually identify you, just the computer that is used to visit
the site. Cookies automatically identify your browser to the Website
whenever your computer is used to visit the Website. Cookies also let us
know how many people visit our website and where visitors go on the
site. In addition, cookies can let us know non-personally identifiable
information, like what web browser is being used to access the website.
For registered users, cookies can make using the Website easier for you
by saving information such as your passwords or preferences. By tracking
how and when you use the Website, cookies help us determine which areas
are popular and which are not. Many improvements and updates to the
Website are based on data obtained from cookies. Accepting cookies
allows you, among other things, to personalize your experience on the
Website. Cookies may also allow the Website to present to you
advertising which may be of interest to you. If you do not want
information collected through the use of cookies, your browser should
contain an option that allows you to disable or delete cookie data at
any time. Some areas of the Website, however, may not provide you with a
personalized experience if you have disabled the use of cookies.
Cookies are not tied to personal information.
Third Party Cookies: The
use of cookies by our [partners, affiliates, tracking
utility company, service providers] is/is not covered by our privacy
statement.
We do/do not have access or control over these
cookies.
Our [partners, affiliates, tracking utility company,
service providers] use session ID cookies [to make it easier for you to
navigate our site, in order for you to use the shopping cart,
etc.]
Web Beacons: Our Web pages contain
electronic images known as Web beacons (sometimes called single-pixel
gifs) and are used along with cookies to compile aggregated statistics
to analyze how our site is used and may be used in some of our emails to
let us know which emails and links have been opened by recipients. This
allows us to gauge the effectiveness of our customer communications and
marketing campaigns.
IP Addresses and Click-Stream
Data: We may collect IP addresses and/or click-stream
data. An IP address is a number associated with the service through
which you access the Internet, like your ISP (Internet service
provider), your company, or your university. Standing alone, your IP
address is not personally identifiable. At times, we also use IP
addresses for purposes of system administration and to report aggregate
information to our advertisers and sponsors, for example regarding the
frequency with which our guests visit various parts of our sites. We may
combine this information with personally identifiable information.
Click-stream data is information collected by our computers when you
request Web pages from the Website. Click-stream data may include such
information as the page served, the time, the source of the request, the
type of browser making the request, the preceding page view and other
such non-personal information. When analyzed, this data helps us analyze
how visitors arrive at the Website, what type of content is most
popular, what type of visitors in the aggregate are interested in
particular kinds of content and advertising, and the like.
Transaction
Information: If you conduct a financial transaction with
our Website, such as buy our products, register for a Falcons event or
subscribe to services offered on our Website, we will ask you to
complete an order form that will request certain information from you,
including contact information, demographic information and financial
information. We will use this information to complete the transaction
that you have requested, i.e., to deliver the information, products or
other services that you order, and to invoice you. For your protection,
such information is collected and stored through encrypted means.
HOW WE USE THE INFORMATION COLLECTED
As applicable, the
information you provide to us may be used to:
1.
contact you relating to your membership status;
2.
confirm or fulfill an order you have made;
3.
inform you of a prize you have won;
4.
monitor or improve the use of the Website;
5.
customize the advertising and content you see;
6.
monitor compliance with our terms & conditions of
use of the Website; and
7.
send you promotional material or special offers on behalf
of our marketing partners and/or their respective affiliates and
subsidiaries and other third parties.
WITH WHOM THE INFORMATION MAY BE SHARED
At times, we may share your personal
information with others for various purposes. The following outlines the
ways in which your information may be shared with others and the ways
in which you may opt-out of having your information shared:
Agents: We employ other businesses, certain
services and individuals to perform functions on our behalf. Examples
include fulfilling orders, sending e-mail, removing repetitive
information from customer lists, Website analysis, analyzing data,
providing marketing assistance, processing credit card payments, and
providing customer service. They may have access to personally
identifiable information needed to perform their functions, but may not
use it for their own purposes, like sending you marketing offers about
their products. The Falcons utilize www.formsite.com to facilitate the
collection of information related to Falcons events and services. When
submitting information to formsite.com, you are submitting your
information directly to this third party even though the pages have the
look and feel of the www.atlantafalcons.com site. The Falcons privacy
policy governs the collection of data in these areas on the site. The
Falcons use formsite.com in conjunction with various community relations
events (at www.atlantafalcons.com/community), fan events (at
www.atlantafalcons.com/fans) and ticket events (at
www.atlantafalcons.com/tickets).
Aggregate
Information: We may share aggregate information, such as
demographics and Website usage statistics, with advertisers, sponsors or
other organizations. When this type of information is shared, the other
parties do not have access to your personally identifiable information.
Other Promotional
Offers: We may send offers to you on behalf of our
marketing partners. When we do this, we do not give that partner your
name and address. If you do not want to receive such offers, you may use
the opt-out method detailed in the email or change your preferences by
logging into your account.
Third-Party Ad Serving
& Audience and Traffic Measurement Services: The
Website may use a third party network advertiser to serve the
advertisements on the Website or may use a traffic measurement service
to analyze the traffic on the Website. Network advertisers are third
parties that display advertisements based on your visits to this Website
and other Websites you have visited. Third-party ad serving enables us
to target advertisements to you for products or Websites you might be
interested in. Audience and Traffic Measurement Services allow us to
collect anonymous traffic and behavior information from our Website by
monitoring anonymous visitor activity. Although advertisers or other
companies do not have access to the Website cookies, the Website’s
advertisers, sponsors and/or traffic measurement services may themselves
set and access their own cookies on your computer if you choose to have
your cookies enabled in your browser. Cookies allow third party
advertisers to show you advertisements or content you might be
interested in. Other companies’ use of their cookies is subject to their
own privacy policies, not this one. Please visit www.epiccycle.com to
learn more about the information collection practices and “opt-out”
procedures of third party ad servers we may use.
Business
Transfers: In the event that all or substantially all of
our assets are sold or transferred to another party, or another
transaction occurs in which your personally identifiable information is
one of the business assets transferred, all personally identifiable
information that has been collected and saved may be one of the business
assets we transfer. See “Your Acceptance of the Privacy Policy and
Notification of Changes to the Policy” section below.
Administrative or Legal Process: Your
personal information may be transferred to third parties without notice
to you in order to comply with applicable law, law enforcement agencies,
to protect our rights, or protect the rights of other users of this
website.
CHAT
ROOMS, FORUMS, AND MESSAGE BOARDS
The Website may
make chat rooms, forums, fan directories and message boards available to
its users. You are not required to provide any personal information
when using these areas but you may choose to do so. If you post personal
information online, it will be publicly available and you may receive
unsolicited messages from other parties. We cannot ensure the security
of any information you choose to make public in a chat room, forum, or
message board. Also, we cannot ensure that parties who have access to
such publicly available information will respect your privacy. Please
exercise caution when deciding to disclose personal information in these
areas.
LINKS
TO OTHER WEBSITES
You should be aware that when you are on the
Website you could be directed to other Websites beyond our control. For
example, if you “click” on a banner advertisement, the “click” may take
you off the Website onto a different Website. This includes links from
advertisers, sponsors and marketing partners that may use the Website’s
logo as part of a co-branding agreement. These other Websites may send
their own cookies to you, independently collect data or solicit personal
information and may or may not have their own published privacy
policies. If you visit a Website that is linked to our Website, you
should consult that Website’s privacy policy before providing any
personal information.
SECURITY
This Website
incorporates reasonable safeguards to protect the security, integrity,
completeness, accuracy and privacy of the personal information that we
may collect and we have put into place reasonable precautions to protect
such information from loss, misuse and alteration. Your personally
identifiable information is transferred to our computers utilizing
encryption software. Only those employees who need access to your
information in order to do their jobs are allowed access. Our security
policies are reviewed periodically and revised as required.
A SPECIAL NOTE FOR PARENTS CONCERNING
PRIVACY
The Website is a general audience Website. We
do not currently collect any personal information from children under
the age of thirteen on the Website. If in the future, we collect
personally identifiable information from children, it will do so in
compliance with the Children’s Online Privacy Protection Act of 1998 (15
U.S.C. 6501 et seq.) including, without limitation, obtaining necessary
parental consent.
The Internet offers children wonderful
educational and entertainment resources. Your guidance and involvement
are essential to help ensure that children have a safe and rewarding
online experience. We encourage you to visit the Direct Marketing
Association’s Web Website (www.the-dma.org) and explore the Get CyberSavvy! Program as
well as the GetNetWise Website (www.getnetwise.org) to learn more about parental control tools.
YOUR ACCEPTANCE OF THE PRIVACY POLICY AND
NOTIFICATION OF CHANGES TO THE POLICY
By using this
Website, you signify your agreement to the terms of our privacy policy.
We may amend this privacy policy at any time. If we make a material
change to the way in which we collect, use, and/or share your personal
information, we will post a notice on our website and / or send an email
to users who have provided an email address. We will assume that you
have given your permission for your information to be used under the
terms of the new privacy policy, if you do not respond to our email
within thirty days or continue to use the Website thirty days after a
notice is posted. Please note that you should always update your
personal information to provide us with a current email
address.
CORRECTING/UPDATING PERSONAL INFORMATION
If your personally
identifiable information changes (such as your email address or zip
code), or if you no longer desire to access our Website, we will
endeavor to provide a way to correct, update, delete or remove the
personal data you have provided to us. This can be done by making
changes to your profile, by using an opt-out message in an email, or by
emailing us at: feedback@fans.atlantafalcons.com. We will respond to
your request within 10-20 business days.
DATA RETENTION
We will retain your
information for as long as your account is active or as needed to
provide you services. If you wish to cancel your account or request that
we no longer use your information to provide you services contact us at
[email address].
We will retain and use your information as necessary to
comply with our legal obligations, resolve disputes, and enforce our
agreements.
YOUR
CALIFORNIA PRIVACY
RIGHTS
A California privacy law that went into
effect on January 1, 2005, allows California residents to obtain
specific information about a business’s privacy practices if it shares
information with other companies for those companies’ direct marketing
purposes.
As explained in
this privacy policy, whenever you agree to let us collect personal
information about you, we will always provide you with an option to
prevent this information from being shared for non-administrative
purposes with third parties. You can exercise this option at any time by
following the steps outlined above.
Because this website has a comprehensive
privacy policy and provides you with details on how you may opt-in /
opt-out of the use of your personal information by third parties for
direct marketing purposes, we are not required to provide you with this
information.
If you are a
California resident and have questions about our compliance with this
law, please send an email to feedback@fans.atlantafalcons.com or write to us at CA Privacy Rights, Atlanta
Falcons, 4400 Falcon Parkway, Flowery Branch, GA, Attn: Digital Media.
QUESTIONS ABOUT THIS PRIVACY POLICY
If you have any
questions about this privacy policy or the privacy practices of this
Website, contact: feedback@fans.atlantafalcons.com.
Questions regarding this statement should be
directed to:
Atlanta Falcons
Football Club 4400 Falcon Parkway
Flowery Branch, GA
30542 Attn: Website
Privacy Policy
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